How Digital Companies Enable the Customer Process and Business

Digital services play a vital role in synchronizing digital processes and business customers. Operate in today's modern business, in general it has become a software issue, with the segment of mobile consumers connected socially, and therefore companies explore the means of customer service based on your personal preferences and people.

After discussion last week on "Digital Synchronize Client and Business", hSenid Mobile explores how digital enterprise enables the FinTech industry.

What does the customer want? This is the question we ask all business leaders and wiser executives ask more frequently than ever. The technology has put an unprecedented media hype in managing the customer's user experience. Increasingly, customers expect expectation levels set by technology leaders like Amazon, Apple, Google, Facebook and Uber and expect this corner of markets to inactive all industries.

Digital technologies have created in many ways the opposite effect for consumers and businesses. Consumers have been enhanced through the use of smart phones, IdO and social media through digitization. Business, on the other hand, have been invited to adopt the digital strategy and has become a global business strategy redefined business operations; Omni-channel user experience and more and more sophisticated interaction points in the store, online, social networks and mobile applications

One of the biggest challenges in the banking industry today is to understand the technologies that are transforming and continuing to reshape the future of the bank; And understanding of strategic investments.

In today's environment, technology enables companies to meet four key customer requirements:

1) The value of the client

2) Perfect customer experience

3) Quality products and services

4) Understand the emotions and people of the client through advanced analysis.

The digital disruption in the banking sector is not limited to joining the customer and the bank, but has evolved into many banking functions, such as retail and commercial payments, back office, remittances and services Banks to consumers.

We have seen a trend where financial institutions converge with other industries, and in particular technology with innovative and creative products to meet the expectations of customers. For example, banks and technology companies have converged to offer integrated payment solutions to its customers.

Banks seek to collaborate with technology companies by either investing, partnering or acquiring technology companies that invest in technology to compete with the future dynamics of the market. According to CB Insights, about a third of the investments have been in the venture capital investment of financial technology led by banks.

With a complex and changing macro environment, banks are constantly exploring ways to use technology to redefine the bank and to converge with partners in the sector. In this context, the major banks have identified a unique space, where they open the banking service as a service (BAAS) external creative services to co-create innovative financial services using banking infrastructure and banking assets.

To successfully integrate with multidimensional stakeholders, it is essential that banks have an IPA strategy. Today, APIs have become indispensable and a new dawn for the banking sector is rapid approach, with the advent of the open economy of the API. The emergence of the IPA's open economy in the banking sector is not just a short-lived phenomenon.

In the current context, the IPY strategy is a necessity and not an option. Banks should seek to create an end to end - fully integrated and unique for its travel of its customers and partners.

The technologies under development that revolve around the API will have an eternal impact on the future of the financial and banking industry, as well as customer behavior, prompting banks to accept change or destruction of Face.








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